The Divine Genius’s Game Broadcasting Chapter 438

Episode 438 – Self-produced Advertisement (2)

Aurora Department Store Gangnam Branch.

After finishing filming the game, Lee Kyung-bok and his party headed to the first lounge upon arrival.

“I wonder if you are doing well, Pugmalion.”

Madman expressed a hint of concern. Choi Byung-hoon nodded in agreement.

"Well, you're a bit of an introvert. So when you said you wanted to be a model, I was really surprised."

“It’ll probably be okay.”

Lee Kyung-bok answered him with a smile.

"When Nana and Juho were modeling hoodies, I was really lost, but after receiving coaching from Daehan, it was okay. Juho also learned a lot from Daehan, so he must have helped me a lot."

"Oh, the CEO and the manager did a great job. And people misunderstand, but not all models are extroverted. There are many who are quiet and reserved."

Cho Dae-han agreed and added, but he wasn't completely unconcerned.

"Still, since this is your first time, it'll probably take some time. I hope you don't get tired…"

While they were talking, the elevator stopped. They entered the lounge and immediately took in the atmosphere.

"ah…"

“I guess it was a bit difficult.”

Park Joo-ho, the Shop Fandom representative, and the photographer were talking with serious expressions.

Meanwhile, Pugmalion sat in the corner with a slumped expression.

“I will encourage you so that you don’t get hurt.”

“I guess so.”

“I’ll try to appease you first.”

While the other three people were considering mental care(?) for him, Lee Kyung-bok stepped forward.

“We’re here!”

As he raised his voice energetically, everyone's gaze turned to him.

“Oh my, you’re here!”

“Long time no see! Oh, Daehan is here too!”

“You’ve worked hard.”

While everyone was welcoming him, Pugmalion got up in a hurry.

“Come in… Now, just a moment!”

As she greeted me, she glared and waved her hand. It was clear she was trying to dissuade me from seeing the photo.

For a moment, everyone was worried. Could the photo really be that messed up?

'For something like that, other people's faces are so bright?'

But before she could approach, the photographer spoke cheerfully.

"Wow, this was amazing again. You have to see it for yourself."

Everyone's eyes widened at the photo that was soon revealed.

“No, what is this?”

“Is that you, Pugmalion? Yes!?”

“You took a really good picture?”

“Really? You look so natural.”

Pugmalion's pose in the photo was so unbelievable that it was hard to believe that he was a model for the first time.

Lee Kyung-bok and the video team let out a sigh of relief, while former model Jo Dae-han felt rather confused.

“No kidding, have you ever been a model?”

“Oh, no. I just did what I was told…! The photographer took a good picture!”

Pugmalion quickly waved his hand in confusion. Seeing her blushing all the way to her ears, everyone understood the situation.

'You like compliments, but you're embarrassed to hear them directly.'

The problem wasn't that I couldn't take the photos, but rather that I took them too well. It wasn't that the photos were difficult; I was just exhausted from the praise, to the point where I couldn't handle it.

Lee Kyung-bok smiled at him.

"I knew you could do it, but I didn't know you could do it this well. Do you have any secrets?"

“Yes, no, that’s the secret… It’s not that great…”

Pugmalion's eyes fluttered rapidly. But since it was Lee Kyung-bok's question, of all people, she answered.

"I just thought of myself as a figure… and struck a pose. I just followed the background and the character that suited this outfit…"

"No, I'm telling you, that's really amazing. Amazingly, when this person was the model, the composition of the photo was perfect. All I had to do was make the fine adjustments. Actually, I felt like I was being manipulated."

Everyone nodded at the photographer's comment.

“Wow, that’s right. Since Pugmalion is a figure craftsman, his poses must be amazing!”

“That’s right! Well, since sculpture is also a capture of a moment, it has something in common with photography!”

“Wow… That’s amazing. So you can imagine yourself in the third person?”

Pugmalion's face felt like it was going to burst under the rave reviews that poured in again. Then she grabbed Madman and said:

“Madman, Madman… Could you take a picture with us too?”

“Huh? Me?”

“Yes… I feel so embarrassed because I’m the only one taking pictures. Please spare me…”

The first to react to her words, which made her unable to even show her face due to embarrassment, was the CEO.

“Oh! That’s a great idea. Since you two are quite tall, I think I could show you some photos of you in different sizes!”

“No, but the model is tall… hmph.”

Madman tried to say more, but then closed his mouth. Wasn't Jo Dae-han, who was about the same height as him, also a model?

Luckily, he didn't seem to hear because he was talking to the photographer.

“There’s no problem since I brought clothes in different colors and sizes!”

“Uh… Hey, hey! Then you do it too!”

Madman, who was worried about this, grabbed Choi Byeong-hun.

“Huh? What? Why are you dragging me in?”

“If I take a picture, you’ll make fun of me!”

“Ahem, I can’t say no.”

When Choi Byeong-hun responded playfully, Lee Gyeong-bok lightly clapped his hands.

“Oh, come to think of it, it might be a good idea for us all to take a picture together this time.”

Everyone's attention turned to his words.

"You introduced the Gemalcon embroidered shirt as a uniform, didn't you? I think it would look even better if everyone wore it."

"Oh… If that's what you mean, then it's fine! It gives you a sense of belonging. You benefited from that a bit during the Perfect Hoodie days, right? Then there's no reason not to wear it."

“Then, then let’s all take a picture together!?”

Pugmalion was relieved by him.

There was no reason to be embarrassed if we were all together.

The shoot continued in such a chaotic atmosphere. After each team member had finished their shots, Lee Kyung-bok whispered something to the photographer.

“Hey, can’t I do that for you?”

When everyone was curious about what the photographer was saying, Lee Gyeong-bok smiled awkwardly and said.

“Oh, since we’re all dressed up in uniforms, I thought it would be a good idea to take a group photo.”

“Well, that’s a good idea.”

“Oh, that’s good!”

“Let’s take a commemorative photo!”

“Sir, please come to the center!”

“Oh, I’ll stand here!”

Although it must have been difficult to film continuously, no one refused.

Lee Kyung-bok took his place in the center, and the team members took their respective positions around him.

“Oh, great! Look here!”

The shooting ended with the sound of the camera shutter. The photographer's eyes widened as he looked at the saved image.

“Wow… This is the best picture I took today.”

He showed the results to everyone with a satisfied expression.

“I guess once will be enough.”

“Wow, as expected from my older brother.”

“Huh, is it because of the interior? It really looks luxurious.”

“Ugh, in times like this, you have to tell the model that you like him.”

“Are you going to post this in the group chat?”

Lee Kyung-bok was secretly satisfied as he looked at the photos and his teammates who were happy about him.

'It looks more like a family photo than a company group photo.'

Soon his smile grew deeper.

'No, if you think about it, that's not wrong.'

Because these people were like family to him.

* * *

Meanwhile, at the Aurora Department Store headquarters.

Seo Young-seon was talking on the phone in a calm voice.

My grandson was planning to take his friends for a long time to go shopping, and the timing was just right.

We informed VIP members that access to the First Lounge at the Gangnam branch was unavailable. This was the result of a complaint.

“I am truly sorry for the inconvenience.”

He was a crucial figure in the chaebol family, as he was directly connected to the family. Seo Young-sun offered a polite apology and offered an alternative.

"If you'd like, I'll guide you to the nearby Apgujeong branch. Of course, we'll provide a limousine taxi, and we'll assign individual escorts for you and your grandchildren and their friends."

Haha, no. If you do that, the child will become spoiled. Just send me a limousine. I'll take care of the rest.

"Thank you for your kind words. I will take action immediately."

After ending the call, she took a deep breath and looked back at her secretary.

“You can ask questions.”

At her permission, the secretary bowed politely and opened his mouth.

“Are you worth it to put yourself through this?”

"Well, that's a very appropriate question. You know my heart well."

Seo Young-seon gave him a faint smile.

She asked her secretary questions and then thought about the answers herself, because the process allowed her to double-check whether her decisions were sound.

“Renting out the First Lounge is an extension of the reason we have a pop-up store.”

Unlike the promotional video, this photoshoot had no direct connection to the aurora. Nevertheless, Seo Young-sun was kind enough to accommodate the situation.

"What we're getting from this collaboration isn't monetary gain. That's why we've lowered our fees."

If we had welcomed VIP guests into the First Lounge, we would have immediately seen greater financial gains. Their spending was significantly different, even in the digits.

"Department stores aren't places to sell merchandise. The things we sell can be found elsewhere, and in fact, they're often cheaper. But people come to our department store."

She laughed and recalled the phone call from earlier.

"What department stores really sell is image and concept. Customers want to feel different. Do you think those third-generation chaebols really complained because they felt uncomfortable? They could rent any store for a day if they wanted."

The question returned, but the secretary didn't answer. She knew Seo Young-sun didn't want her opinion on the matter.

"No. Those people want to be treated with respect by Aurora Department Store and the Aurora Group. And their satisfaction will increase based on our group's image. So, back to the question."

Seo Young-seon lightly tapped the desk, resting her chin on her hand.

"Does purple really help the image of our Aurora Department Store? I think so."

Then, as she moved her hand, the files she had organized regarding Lee Kyung-bok that she had investigated appeared as a hologram.

"For young people, purple symbolizes 'perfection' and 'irreplaceability.' But he's not the only one. There are people in every field who feel 'perfect' and 'irreplaceable.'"

Seo Young-seon enlarged the file.

The reason why she was most attracted to Lee Kyung-bok appeared before her eyes.

“But Purple has another image.”

Broadcast chat rooms filled with laughter, YouTube comments, and countless tweets.

“It’s just fun.”

It was an emotion that even a stranger could sense. Seo Young-sun smiled unconsciously and put the hologram away.

"We've focused on upscale so far. That approach was successful, but Aurora Department Store's image has become too rigid."

This process gave me renewed confidence in my decision.

“I will bring this joy to Aurora Department Store.”

The pop-up store, Purple Office, aims to synchronize with Lee Kyung-bok's image.

That was her goal.

As Seo Young-seon regained her composure and felt more at ease, the secretary opened her mouth.

"This is a report from the Gangnam branch. Purple's photo shoot is over."

“Oh, it’s faster than I thought?”

Seo Young-seon checked the time and smiled.

"Since no one else will come anyway, let's treat them to dinner. And make sure the filming goes smoothly afterwards."

“Yes, I will pass it on right away.”

* * *

Lee Kyung-bok and his team members wiped their mouths with napkins.

“Wow… this is really delicious.”

“I guess this is what VIPs eat.”

“Whenever I hang out with the boss, I always end up eating something delicious.”

“Hmm, originally I was planning to eat at the food court next to the event venue.”

“That’s right. I really enjoyed the meal.”

Everyone was amazed by the unexpected hospitality. Lee Kyung-bok smiled at him.

"I'm glad everyone enjoyed it. I wish CEO Kwon and the photographer had enjoyed it too."

Unfortunately, the photographer and representative were not there. They left immediately after the shoot.

"You two probably had no choice. If today's filming wraps up safely, it'll be revealed around the end of tomorrow's broadcast."

“Well, Aurora can just upload a video to SNS, but Shop Fandom will have to prepare a lot in advance.”

Everyone nodded at Park Joo-ho and Choi Byeong-hun's words.

<We sincerely thank all of our customers who visited our Aurora Department Store today. We hope you had a happy and satisfying time. Unfortunately, it's already closing time…>

Then an announcement came. Everyone's eyes changed.

“It’s already this late.”

"There may be some guests who haven't left yet. Aurora said an employee will guide them once they've confirmed their identity."

After a while, an employee appeared to confirm that all the guests had left.

“I will help you with the guidance.”

Everyone then stood up. The elevator quickly arrived at the agency's basement.

"oh…"

“You hid it well.”

The venue was completely covered to prevent it from being seen by guests.

There must have been a purple office inside. Everyone couldn't hide their anticipation.

“It’s so well hidden, I can’t even imagine what it’s like.”

“Hey, is it finished?”

“I think they called him because it was enough to film him.”

Park Joo-ho, who checked the scene first, smiled at the question that came up right away.

"I heard they prioritized construction on the Gangnam branch. I think they were trying to accommodate the filming schedule. I heard they worked day and night."

“Ugh… As expected, there’s nothing money can’t buy. But how much did it cost?”

When Choi Byeong-hun asked again, Pugmalion, who had confirmed it with him, smiled brightly.

"It's better to see it for yourself than to explain it in words. It might spoil the experience."

“No, did it come out that well?”

“Ah… I’m really curious.”

“If Pugmalion says something like this…?”

Lee Kyung-bok smiled and took the lead at the reaction of his teammates.

“Let’s check it out ourselves.”

He lifted the curtain and stepped inside.

Everyone who followed him, including him, opened their eyes wide.

"and."

I was just amazed.