The Divine Genius’s Game Broadcasting Chapter 214

Episode 214 – Filming site (1)

Lee Kyung-bok smiled awkwardly at the CEO's confident expression.

'What is Roderick?'

I had heard of GAT, but this game was completely new to me.

'I feel a little bad about saying I don't know.'

But what can I do?

It would have been more unpleasant to pretend to know something you don't.

This was the moment he was about to open his mouth.

“Rodary, one of the representative series of Rock and Roll Games.”

“Oh? You know?”

The branch manager's smile grew deeper.

The one who received the message was Park Joo-ho. He nodded, slightly adjusting his glasses.

“Back in the PC and console era, it was well-received for its realistic AI and detailed worldview. However, it was not lacking in character or story, so I know it was a popular series.”

This was one of the things I had been aware of while researching Rock and Roll Games, which would become my business partner. The branch manager and everyone else's eyes widened at the smooth explanation.

Park Joo-ho continued speaking calmly, paying no attention to the gaze.

“I think the reason why there was no sequel to GAT for so long was because of the development of Roderick.”

“I don’t get involved in the development of the headquarters, but I think that’s probably the case.”

The branch manager smiled broadly.

It was thanks to Park Joo-ho's knowledge that I thought better than expected.

“But if it’s such a popular piece, why do you bother to promote it?”

When Lee Gyeong-bok looked puzzled, the CEO's eyes changed.

“Hmm, it seems that Purple is a bit different.”

Did I make a mistake?

But the feeling Shingi sensed from the CEO was still positive.

“Money is not the goal. I feel that way strongly. Usually, people only think about receiving advertisements, and they don’t ask why.”

If you think about it, that was right.

Usually, in these types of situations, there is no discussion about the necessity or purpose of advertising, but rather about the coordination of advertising fees and conditions.

“As GGG explained earlier, I would also like to make sure there is no misunderstanding.”

He cleared his throat slightly and spoke with a serious expression.

“As you mentioned earlier, Rock and Roll Games has focused solely on GAT services since entering the virtual reality market. There may still be fans who remember Rodrigo, but that time cannot be ignored.”

The branch manager paused for a moment, looked at Lee Gyeong-bok, and smiled.

“First of all, the evidence is right before your eyes. Didn’t you know that at all, Purple?”

“Oh, did I get a hint of it?”

Lee Kyung-bok smiled.

Cho Dae-han, who was in the corner, was taken aback by his confident attitude, but the branch manager smiled as if he liked it.

“I would rather you didn’t know. That would give us a reason to hire you to advertise.”

“Is it better not to know?”

“Yes. The Western genre is quite easily accepted in the English-speaking world. It is related to their past, history, and roots. But it is different in Asia.”

The branch manager soon returned to his serious expression and continued speaking.

“Although other media, such as movies, dramas, or comics, are being imported to Asia, unfortunately, it is not common to find games that feature Western films. And it is difficult for them to succeed.”

“You say it’s a maniacal genre.”

“Yes, that is undeniable. That is why, in order to conquer the Asian market, customers first need to become familiar with the genre. It needs to be more intuitive and more popular. That is why I requested a collaboration with GGG.”

“Guns are an essential part of any Western. The timing was perfect because the concept coincided with Showdown. And when it comes to popularity, it’s Purple, no other.”

The marketing team leader, who had been listening quietly, intervened.

“Thank you for the good review. But shouldn’t a genre with such depth be handled by someone who knows it well?”

“No, that’s not true. What do you mean, Amanbo? People who like something are more likely to point out the minute details, but that will only make them look more maniacal. Potential customers will wonder what I’m talking about.”

“Ah… … So that’s why you liked it more because I didn’t know.”

“That’s right. You don’t need to study anything separately just because you’re doing advertising. It’s better to just play without knowing anything and at the same eye level as the viewers.”

At those words, Lee Gyeong-bok rolled his eyes.

Recently, haven't you been focusing on broadcasting to inform people around you and viewers?

'Is it okay?'

That's also fun, but the main reason Lee Kyung-bok got into broadcasting was because of his communication with viewers.

A broadcast where we learn together, play together, and have fun together. That was the charm of personal broadcasting.

“Oh, and we don’t put any restrictions on play.”

"yes?"

“That’s true. The reason our company’s games are loved in the first place is because of that freedom.”

At those words, a smile appeared on Lee Kyung-bok's lips.

'I don't feel uneasy.'

Strange meant new.

The freedom guaranteed by the new challenge and the developer's excellent reputation were enough to build anticipation.

Moreover, all of these experiences were not paid for, but rather received.

Lee Kyung-bok looked to the side. Park Joo-ho was smiling faintly, as if he had already anticipated his decision, and Jo Dae-han was opening his eyes wide with an anxious expression.

“That would be fun.”

To this, Lee Gyeong-bok answered.

At those words, the team leader and the branch manager simultaneously exclaimed in admiration.

"ah!"

“What do you mean?”

“Yes, please take care of it.”

The two people laughed in relief. While Lee Kyung-bok was stamping the contract, the team leader opened his mouth.

“You can do the Roderick Play after you finish filming our commercial. You can broadcast it along with the advertisement.”

“Yes, that way the feeling of collaboration will be stronger. I think it will have good results.”

“Oh, really… … I was worried that Purple might reject it. Purple is the key to this collaboration.”

Lee Kyung-bok opened his eyes wide after finishing his stamping.

“Me?”

“Oh, of course. Roderick is definitely a game with a lot of depth. When you start playing Roderick, you’ll definitely get some viewers interested in Westerns. Where will casual users who want to try their hand at it turn?”

“Haha, you’ll get a taste of 1:1 duels with Gunnerground Showdown. As a mobile version, isn’t it very accessible? If you become familiar with the Western concept like that, you’ll settle down in our Rodery.”

It starts a virtuous cycle in the Western genre. That was the goal of both companies.

And Lee Kyung-bok's broadcast was the catalyst that accelerated that virtuous cycle.

“If it’s successful, 80 million won is worth it.”

“80 million?”

Lee Kyung-bok's eyes widened. Wasn't the advertising fee 40 million won?

At that moment, Park Joo-ho tapped my arm from the side.

“There is one more contract.”

"ah."

The contracts between GGG and Rock'n'Roll Games were separate. Each company paid 40 million won for the advertisement.

Lee Kyung-bok smiled faintly and signed another contract.

'This is crazy… … !'

Jo Dae-han, who saw that sight, was putting all his effort into controlling his expression.

It didn't feel real to see so much money moving around right before my eyes.

'Isn't this almost like a celebrity?'

Of course, it wasn't a top star earning hundreds of millions, but it was an amount comparable to the event expenses of an average celebrity.

Jo Dae-han looked at Lee Gyeong-bok with eyes of admiration.

* * *

The day of the commercial shoot.

GGG's marketing team leader was busy checking preparations ahead of schedule.

“Director, please take good care of this shoot as well.”

The advertising director was not a member of GGG, but an outsider and was a well-respected figure within the industry.

When he spoke to the advertising director in a friendly tone, he received a businesslike reply.

“Yes. Well, it’s not something I’ve done once or twice. Just tell the staff.”

The director said so and connected to the capsule. While the marketing team leader was taking a breather, the development team leader, who was a colleague at the company, came to visit.

“Hey, is that director using it again?”

“Hey, lower your voice!”

“Hey kid, what do you mean by lowering? How much does the model our company uses cost? This level of soundproofing is basic.”

The development team leader didn't look too favorably on the advertising director.

“Do you know how much trouble our kids had listening to that guy last time?”

The director leading the filming was an outsider, but all other personnel were part of the development team.

Because the shoot was using capsules and development clients, we couldn't use outside staff.

It was a method in which employees implemented what the director instructed.

“Oh, I know. That director is a bit picky, but he’s good, right? Yeah? You liked the last commercial, right?”

“Then shouldn’t you be talking to your superiors and giving them a bonus? Why is it that you take our kids and use them for evaluations, but the marketing team eats up all the work?”

“Hey, this kid is really upset. Why are we eating all this again? But we got the dinner fee last time because we worked hard.”

The marketing manager got angry, but then quickly waved his hand.

“Hey, don’t worry anyway. This time, I’ll definitely take care of things in the middle.”

“Hey, if someone heard me, they’d think I was stepping out because I cherished my children. Do you think I don’t know you?”

“What are you talking about?”

“Since this advertisement model is Purple, I’m going to manage it myself. Do you think I don’t know that you told me to take care of it from above? You brat. I’m also a team leader, team leader.”

The marketing manager felt a sting at those words, but soon laughed.

“Hey, what’s the big deal? After all, isn’t it important that our company does well? If Showdown goes well, the development team will feel rewarded and happy, how great is that?”

“Oh my… … Anyway, that rascal. Treat him appropriately so that the kids don’t gossip about him. Got it?”

“Oh, I got it.”

He sent the development team leader away and checked the time. It was almost time for Lee Kyung-bok to arrive.

And 5 minutes before the scheduled time.

“Purple has arrived!”

He ran out at the staff's loud shout.

“Oh my! You’re here! I wonder if there was anything inconvenient about your arrival.”

“Yes, it was okay.”

Lee Kyung-bok answered as he did so and glanced around. He had been to the GGG building many times, but this was his first time in the development department.

'If someone who doesn't know saw this, they'd think it was a capsule room.'

There were computers, but there were overwhelmingly more capsules. Lee Kyung-bok quickly turned his gaze away.

“Good. I’ll give you a brief recap. First, we’ll shoot the representative images that will be used on the advertising banner, with the sheriff and outlaw concepts, and then we’ll move on to the video.”

The team leader explained as such and glanced at Lee Kyung-bok.

“I’m just asking just in case… … Is it really okay if it’s not a custom model?”

“Yes, it’s okay.”

Lee Gyeong-bok responded immediately.

There was no reason for the computational power to be exceeded simply by filming an advertisement.

“Isn’t there no other way because of the developer client anyway?”

“Yeah, that’s true.”

The marketing team leader smiled awkwardly and immediately took the lead.

“Then let’s connect right away. Just come this way.”

* * *

The commercial director stared blankly at the endless white space.

'It's another capsule shoot after all.'

A modern filming method that has taken hold with the development of virtual reality.

He could control the environment as he pleased, including the location, light, shadows, wind, and temperature.

Thanks to this, there was no need to wait an extra day because the filming schedule was delayed, and there was no cancellation due to sudden rain or snow.

Not only game commercials, but most filming has been replaced in this way.

'But it's different from reality… … '

The director swallowed his bitterness.

He was not simply a machine that took money and printed pictures. He had his own sensibility and artistic vision.

And at the center of it all was ‘naturalness.’

'It's already a capsule shoot, and the model even uses the privacy function… '

The director sighed.

In an environment already filled with artificial things, how can even the faces and expressions of advertising models be digital products?

'It would be better to use a celebrity like last time.'

The celebrity model didn't use the privacy feature because her face was already known. At least her expression looked 'natural'.

To a director who wasn't interested in personal broadcasting, the streamer Purple was no different from 'Pedestrian 1'.

'I have to endure it for now. What else can I do?'

He consoled himself.

As you build your career, there will come a time when you will be guaranteed the beauty you pursue.

“Director! The model is here!”

His thoughts were soon broken by a voice. He slowly got up and turned around.

“Hello. This is streamer Purple. Please take care of me today.”

A tall man smiled and offered a handshake. The director instinctively scanned his body quickly.

“Yes, please take care of yourself. You look well.”

He spoke frankly, though bluntly. The face was unreadable, but the body, as scanned in reality, was wonderfully proportioned.

“Then let’s get ready right away.”

As soon as the director said that, he moved towards his employees. The employees quickly moved their hands according to his instructions.

"oh……"

Along with this, the white space began to change.

The hot sun rose in the cloudless sky, and beneath it, several wooden buildings stood on the desolate land where sandstorms blew.

A town that looked like something out of a Western was created in an instant.

“Let’s start with the sheriff concept first.”

Lee Kyung-bok nodded at the director's words and changed his costume.

He was dressed in a brown hat, vest, and white shirt, with a star-shaped badge, the sheriff's symbol, pinned to his chest.

'Hmm, not bad.'

Since she was in good shape, she looked great just by changing her clothes. However, the director did not have high expectations.

'I'm not a professional model, so it'll take quite a while.'

It was standard in this industry for models to have superior bodies. More important, of course, was their ‘naturalness.’

'Beginners get really nervous when they're told to take pictures.'

The director began directing with low expectations.

“Okay, first, lean your back against the door. Just lean back comfortably and look towards the drone camera here.”

"yes."

Lee Kyung-bok followed the instructions.

The director said, frowning.

“Now, let’s say you have an intruder at your sheriff’s office. You never know when you’ll get shot in the West. Of course you’re going to be on guard. Plus, it’s hot outside, so you’re going to be irritated. And when you see an intruder in that situation… …”

The director stopped talking after looking at the screen. Lee Kyung-bok's expression was awkward, as expected.

“I’m not saying you should just frown. Hmm, this won’t work… … ”

As he clicked his tongue, the marketing team leader looked embarrassed. Was it time to intervene already?

“Okay, let’s add a dummy. It’ll be easier if we have a real target.”

At the director's words, the staff quickly called a dummy character. A lawbreaker with a shabby appearance appeared in front of Lee Kyung-bok.

“Okay, good. Much better than before.”

Even though he said that, the director’s expression did not soften. Lee Kyung-bok looked at him for a moment and then raised his hand.

“Director?”

“Why are you doing that?”

“Can this character move with AI?”

At that question, the director and everyone there opened their eyes wide.

First, the marketing manager nodded to his employee and he opened his mouth.

“Oh, yes. It is possible.”

“Then, can you make it seem like you’re approaching me like the director mentioned earlier? Like you’re aiming to attack me.”

“Yes, just a moment.”

The director glared at those words.

Isn't it his job to direct advertisements? It was a new experience for a model to appear like this.

'Anyway, beginners… … !'

But the director didn't stop him. If he had stopped him right away, it would only have caused emotional rifts between him and the model. He had to show the results directly and explain it to the other person so that they would be convinced.

'What will change if I try to change… '

He couldn't continue his thoughts.

After setting up the dummy, the outlaw approached Lee Gyeong-bok as he said.

'What is this?'

On the outside, it didn't seem like much had changed. But the director felt that there was a subtle change in his gaze and behavior.

'Hands, the positions of your hands are different!'

Unlike a moment ago, Lee Kyung-bok placed one hand on the holster on his waist.

In that appearance, the habit of a seasoned sheriff who is always ready to respond was glimpsed.

“Oh my!”

“Huh?!”

The director, who had been staring at the screen as if possessed, immediately jumped. With a loud gunshot, the outlaw fell down.

Fortunately, he wasn't the only one who was surprised. The employees and the marketing team leader also had surprised expressions on their faces and were shaking their chests.

“Oh, the cut sign didn’t come out.”

Lee Kyung-bok said with an embarrassed expression. He put the smoking revolver back into its holster while turning it with his index finger.

“Director? Should we film it again?”

The director came to his senses at the following question.

“Oh, no! That’s fine. Were you filming this?”

“Huh? Oh, yes yes!”

“Cut the entire video into frames. Can I just take one out and use it?”

The director gave instructions to his staff in a heated voice.

'It was the sheriff himself just now… …!'

He wasn't a rookie sheriff who had just gotten his badge. He was a veteran who had been through a lot and was very skilled with his pistol.

"and……"

He let out a sigh without realizing it.

One frame just before drawing his gun. From his relaxed posture to his wary expression, there was nothing to fault.

'How can things be so different?'

I couldn't even imagine that the model had been acting awkward just a moment ago.

'It wasn't that virtual reality wasn't natural.'

This one cut alone made him change his mind.

'The models I've seen so far didn't look natural. I thought it was virtual reality anyway. But this guy got immersed in an instant!'

In this era where virtual reality filming is the trend.

'He's a total genius.'

This model has a natural talent for advertising.