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Episode 477 – What's the status of the assignment? (2)
Silicon Valley, USA.
It was a region that was a leader in cutting-edge IT business and home to many venture companies.
Hell'o Game Studio, the developer of Hellaformers, was also located here.
“Wow, this is really…”
“I can’t believe this is happening.”
“It is true that this is an agenda item that requires an emergency meeting.”
The company's founders and current co-CEOs were conducting a meeting with serious expressions on their faces.
But what they were seriously looking at was none other than the merger of Purge Day.
“When did we ever have this many viewers for our games?”
“Hmm, I don’t think I’ve ever seen anything of this scale in a solo broadcast…”
"But it's really amazing! I think I understand why over 20,000 people watched it!"
Helaformers has been a steady seller in the user-to-user cooperative game world, consistently receiving positive reviews since its release.
However, as with any game, interest waned over time as new games took over, and with each update, existing players would briefly return and then leave.
However, it was surprising that Hellapomers recorded such a high viewership even though it wasn't even the update period.
But that wasn't the only reason they were surprised.
"I'm thrilled he's playing our game. It feels like he's acknowledging the quality of our game."
“I knew it was great, but I didn’t know it would be this good…”
“As expected, it’s a perfect play!”
It was true that one of the streamers who participated in this broadcast was Lee Kyung-bok.
“From Biocrisis to RDR, every game he’s done has had a huge marketing impact.”
“Ahem, I thought the chances of him playing our game were pretty slim.”
"Guys, what's important is that he's doing it right now. We made this game, but we never imagined this kind of gameplay! How can someone show such control?!"
Smiles naturally appeared on the representatives' faces. Lee Kyung-bok stood out the most.
“They really show what kind of game we have.”
"I agree. I really like how skilled he is, as well as the other players. The teamwork is really good, isn't it?"
"That's right! Purple is perfectly supporting them. Oh my goodness, a ricochet from the barrier? I never imagined that!"
Overall, the play of the Purge Day Crew was in line with the game's identity.
Since Hellapomers was a 'cooperative' game, this broadcast was an unexpected windfall and opportunity for the developers.
But soon the representatives' faces darkened.
“But who would have thought that an unexpected problem would arise…”
“Hmm, now that something like that has happened, I guess your impression of the game isn’t that good.”
"We need to correct this misunderstanding. Cerberus's appearance was an unexpected bug, but not a system problem!"
The atmosphere wasn't entirely bad, as Purge Day ended in victory. However, Cerberus's early appearance would have raised questions about the game's completeness.
"As you know, I don't know much about development. Marketing is all about presentation. So, I'm asking again: are you sure this isn't a system issue?"
"This is a problem caused by those players being too good. Who would have expected the first defense to succeed without a single NPC taking damage?"
"That's exactly what you said. This is something no one, not even the QA team or the existing players, could have accomplished. No matter what combination you devise, the balance is such that neither the air nor the ground can be blocked."
Unlike other plays, in this Purge Day broadcast, not a single NPC took damage.
Accordingly, the morale of the allies continued to rise, eventually reaching the same level as when the entire territory was occupied, and Cerberus appeared.
The representatives became more serious about him.
"So what are you going to do? Are you going to patch it? Then prepare an announcement right away."
"Well, the update itself isn't difficult. You can do it right away."
"But this isn't a systemic problem. No, the very act of viewing it as a problem is the problem! This is a monumental play!"
They exchanged glances.
“It’s a commemoration…”
Soon, the corners of all three people's lips slightly rose.
“I think everyone thought of what I was thinking.”
“It’s something that players enjoy because we all work together to achieve something.”
“As expected! I knew you guys would understand!”
With each game update, it's not just content that's added. Along with that content, there are also goals that motivate players.
That was the challenge.
“Framing it as a goal to conquer, not a bug, huh? Not bad.”
“Even people who have been playing for a long time will take some time to play like this.”
"It gives players a goal along with an explanation! Ah, this is the 'perfect solution'!"
The representatives decided to add the play of Purge Day as a challenge to the game.
* * *
The next day, Team Perfect meeting.
“We received the Perfect Office total sales figures from Shop Fandom.”
Park Joo-ho announced the start of the meeting with a bang. The team members' eyes began to sparkle at him.
“Total sales for the week were approximately 1.1 billion won, and even after deducting the 5% Aurora commission, it was recorded to have exceeded 1 billion won.”
The team members' eyes widened at the amount that was then revealed.
“Kyaha! This is it!”
“1 billion…?”
"oh my god…!"
“Really!?”
Lee Kyung-bok burst into laughter at the sight.
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"It's not all ours. We still have some things to settle with the shop fandom."
He wasn't surprised, having been briefed by Park Joo-ho before the meeting. The team members blinked, seemingly unmoved by Park Joo-ho's words.
“No, no, but it’s still amazing!”
“Oh my god…! A monthly salary of 1 billion won is already surprising, but a weekly salary of 1 billion won is amazing!”
“Oh, I feel like crying…”
Park Joo-ho continued his explanation with a faint smile.
"This merchandise is diverse, so the settlement ratios vary. Shop Fandom also stated that detailed settlements would require time."
"Well, there's no need to rush. You can withdraw the money on the regular settlement date anyway. Besides, you even worked overtime to prepare the infographics."
At Lee Kyung-bok's words, the team members all nodded. They knew the hard work Shop Fandom had put into ensuring the perfect ending for Purple Office.
"Anyway, it's a very satisfying result. Perhaps that's why we've received so many inquiries about collaborations."
"yes!?"
“Another collaboration!?”
“Well, if it’s selling this well, everyone will be interested.”
Unlike his teammates who were amazed, Choi Byeong-hun nodded.
"That's true. I've received offers from quite a few places, but most of them have nothing to do with broadcasting. Still, I think this is something worth discussing."
Park Joo-ho waved his hand in agreement. A hologram appeared, revealing an email.
Everyone's mouths dropped open at the corporate logo at the beginning of the email.
“Is this your first time making sugar?”
“No, here?”
“The food industry and our CEO…?”
It was the logo of 'Cheoeumjeongdang', a representative company in the food industry that can be easily found in places related to food.
Park Joo-ho laughed at that reaction and asked Lee Kyung-bok.
“Do you remember exchanging contact information with the first sugar official at the after-party of the Crazy Smurfs Contest?”
“Oh, right. Were you talking in the parking lot at that time?”
When Lee Kyung-bok agreed, Park Joo-ho looked around at the other team members.
"You've been consistently asking about my well-being. I guess you've been waiting for an opportunity and now feels like the right time."
“Excuse me, is there anything we can do with our boss and food…?”
“Oh, maybe something like a mukbang? Surprisingly, videos of people eating food get a lot of views.”
“That’s not true. If it’s a mukbang for advertising, it should be done offline, right?”
“If it’s your first time making sugar… Ah!”
While everyone was wondering, Pugmalion thought deeply and then sighed.
“That, that! Franchise Tail Festival!”
“A festival?”
"uh?"
“Pumusae bread and cake!”
“No, is that a real product? Is that right?”
When Lee Kyung-bok asked in surprise, Park Joo-ho burst into laughter.
“I guess it’s because I did concept design, but it seems like there’s something that resonates.”
As I scrolled down, the main content of the email appeared. In fact, a screenshot of a festival scene from Franchise Tale was attached.
“As you all know, Cheomjeongdang also has a bakery franchise.”
“Oh, Jourdepan! I go there often!”
“Ugh, they make good bread there.”
Jour de Pain
It was a bakery whose name means 'bread day' in French.
"Jourde Pang has approximately 1,500 stores nationwide. The first batch of Jeomseongjeong is planning to produce Permusae bread, with a focus on delivering to major cities."
“Oh, I’m not going into the store…”
When Pugmalion expressed regret, Park Joo-ho nodded.
"After all, our target audience is basically our fans. Didn't the previous Age of Oceans commercials broadly target people in their 20s and 30s?"
"Well, and we can't just sell it to our viewers. Rather than showcasing the CEO, commercializing the character of Permusae would appeal more to regular customers."
“Oh, if I do this, wouldn’t it be possible for them to make and include something like a Gemalcon emoticon sticker?”
“Oh! Then I guess I’ll eat it often!”
The team members laughed excitedly, but Choi Byeong-hun frowned slightly.
“No, but we have to be careful with this. It’s not just a commodity, it’s something to eat.”
“Hmm, you really are sensitive about food.”
"Inma! That's not wrong, but seriously, this shouldn't be done lightly. It would be nice if you lent your name to someone and said, 'Welcome,' but it could also be the opposite."
Everyone nodded their heads as if they were shocked by his words.
“Ah… that’s right, there it was.”
“The example is very clear.”
“But if it goes well, wouldn’t the word ‘purple’ come into existence…?”
As the atmosphere calmed down, Choi Byeong-hun coughed.
"Right. I'm not saying I'm unconditionally opposed to it. I'm just saying that even if we do, we have to be strict about our standards."
“Byung-Hoon is right.”
Everyone's attention turned to the sudden voice. Lee Kyung-bok, who had been quietly contemplating, opened his mouth.
'It didn't feel that good.'
When I first considered collaborating with Jedang, my gut feeling wasn't bad. But it wasn't good enough to immediately accept.
I was thinking of refusing, but seeing my team members happy made me put off my decision.
'It was my choice.'
But after hearing Choi Byeong-hun's words, I reassessed the significance of the situation. Assuming I was actively involved, the outcome was different.
"I don't think this is an offer I can simply reject. I'd like to hear the details first, and if we can negotiate, I'd like to try again."
"then…"
Before Park Joo-ho could finish speaking, Lee Kyung-bok nodded with a smile.
“Schedule a meeting for me.”
* * *
After the meeting, Lee Kyung-bok and Park Joo-ho rode in a car together.
“Didn’t you say you were coming in Genom’s car?”
"uh."
“Okay, enjoy your meal.”
“See you in the evening.”
Lee Kyung-bok arrived at a high-end Mexican restaurant. This was the venue for the welcome party to celebrate his joining the Decibel crew.
“Ah, you’re here!”
“Welcome.”
“Oh! Master, you’re here!”
After receiving guidance from the staff and entering the room, all the other members had already arrived.
Lee Kyung-bok looked at them and laughed.
"No, you're all here early? We came on time, but somehow we feel late."
At those words, the three people laughed and waved their hands.
"Hey, what's wrong with being late? I'm actually late because I'm trying to be on time, so I came early."
“I came out on time, but I arrived early.”
"Ah! I just decided to come out early. It's my welcome party, so what's the big deal if I'm late?"
While everyone was laughing, Genom rolled his eyes here and there.
“No, but it’s a bit strange. How do you always manage to be so punctual?”
“Come to think of it, you’ve never been late or early to any meeting.”
“Oh, really? It’s not just on TV, is it?”
“Have I never been late…?”
Lee Gyeong-bok looked back at the reason and realized it.
'Ah, so that's it too.'
Everyone worries about when to leave when they have a commitment. However, what sets Lee Kyung-bok apart from others is his subconscious intuition about the optimal time to leave.
'It's hard to explain.'
Lee Kyung-bok laughed it off and turned his attention away.
“You must be hungry, so let’s order right away.”
“Okay, what do you want to eat?”
“Um, I don’t have much experience with Mexican food.”
“Then, how about Decibel giving us some recommendations?”
“Huh? Oh, well, I don’t really know about that either.”
Decibel smiled awkwardly and explained while looking around.
"I've only ever heard that Mexican food is delicious. But I'm hesitant to eat it alone, so I decided to try it with someone…"
“Oh, I understand that feeling. When you eat alone, you always end up eating the same thing.”
“That’s right. Especially if you manage your diet.”
“Oh, don’t worry! Anything with meat in it tastes good!”
“Then let’s try a variety of things!”
The members finished their orders and chatted. Soon, the menus arrived, and all four of them took their drinks.
“Well, it’s not alcohol, but a toast to welcome Decibel!”
“Thank you! Please take good care of me!”
The meal began with a light clinking of glasses. After a while, Genome, wiping his mouth with his napkin, began to talk.
"Okay, everyone, listen while you eat. Thanks to this merger, our crew has received a rather special offer."
“A suggestion?”
“Special?”
"Oh, bro. We shouldn't talk about work at the welcome party…"
When Lee Kyung-bok playfully gave him a look, Jinom waved his hand.
"Hey, I'm just saying this because it's all good news! I just got an email from the developers of Helaformers."
“Wow! Is this an advertisement!?”
“Is the Purple Coin effect already taking effect?”
Instead of responding immediately to the members' reactions, Genome rolled his eyes and chose his words.
“Oh, should I call this an advertisement…? It’s a bit ambiguous.”
“It’s not an advertisement?”
“Well, I have some experience in broadcasting, but this is the first time I’ve received a proposal like this.”
“Are you Genome?”
“No, if that’s how it is for you, hyung…?”
Everyone was bewildered by Genome's answer. What do you know about his broadcasting career?
Eventually, the three of them understood the reason.
"You know those plays we did? They said they wanted to create a challenge for Hellapomers named after those and our crew."
“Us?”
“Challenge?”
It was also unfamiliar to them.
However, Lee Gyeong-bok's reason was different from those of the other two.
“Huh? Was there a play that was worthy of a challenge?”
As if they had made a promise, the three people's eyes turned to those words.
“No, the real master is…!”
“Huh, I thought I was getting used to this, but I can’t.”
“I think viewers would really enjoy seeing this.”
And at the same time, laughter erupted.